Description
This training workshop will bring an expansive understanding of the theoretical and practical issues with marketing management. The focus of the modules reflects the changing marketing landscape and the tools required to excel in the field. When organizational success is underpinned by acquiring and retaining customers, marketing is conceivably the most important commercial discipline. Marketing management will nourish you with contemporary core concepts that can be applied to the marketplace.
What you will learn
Market Planning – Segmentation, Targeting, Positioning
- Segmentation Analysis
- Targeting Consumers
- Market Positioning and Repositioning Strategy
- Building Customer Profile
Understanding Product Life Cycles
- Product Life Cycle Planning
- Scaling Growth
- Managing Transitions and Declines
- Cross Product Service Strategies
Marketing Communications, Branding and Design
- Create Winning Marketing Campaigns
- Branding Principles
- Design Management
- Integrated Marketing Solutions
0203 1266 755
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