Description
By testing assumptions through proven research we are able to make informed and objective choices in marketing decisions which affect the profitability. By attending this training workshop, you will learn how to apply research methodology and create a market overview and synopsis of a commercial market. This profiles the criteria of informing marketing activity.
What you will learn
- Understanding Primary and Secondary Research
- Technological Considerations in Research
- Quantitative and Qualitative Research
- Trends Analysis and Market Overview
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