About this course
A one-day course that builds an integrated AI sales motion across the full cycle, from prospecting to close. Designed for sales professionals who want to apply Claude to the work they do every day.
Through practical exercises on your own pipeline, you will learn to research accounts, personalise outreach, prepare for calls and follow up, all with AI support that saves time without sounding generic.
What you will learn
By the end of this course, you will be able to bring Claude into your sales process in a way that feels natural and saves real time. Expect to improve prospect research, write more personalised outreach, prepare and follow up on discovery calls faster, generate stronger proposals, and build a sales rhythm that supports better commercial outcomes.
AI-powered prospecting
run ICP, account and persona research at scale to build better targeted lists
Personalised outreach
write outreach that lands as genuine, not generic or obviously AI-written
The live sales cycle
prepare for and support discovery calls with AI, before, during and after
Closing and proposals
generate proposals, handle objections and move deals forward faster
Nurture and follow-up
run follow-up sequences and keep your pipeline warm with less manual effort