About this course
A one-day course covering an integrated, AI-supported marketing motion, from research and content through to channels, creative and measurement. Designed for marketers who want to apply Claude across their day-to-day work.
Through practical exercises on your own projects, you will learn to produce content at scale without losing brand voice, optimise for the AI-overview era, and run your channels with consistent quality and less manual effort.
What you will learn
By the end of this course, you will be able to bring Claude into your marketing workflow from research through to content, channels and measurement. Expect to produce more on-brand work at scale, optimise for search and AI overviews, improve campaign consistency, and use AI to interpret performance with greater speed and clarity.
Research and strategy
run AI-supported audience, message and competitive research that informs real decisions
Content at scale
produce content quickly while keeping brand voice and avoiding AI tropes
Search in the AI era
apply AI to SEO and answer-engine optimisation for the way search works now
Channel production
run email, social and ads with consistent quality and less manual effort
Creative and measurement
generate brand-safe creative assets and interpret analytics without the spreadsheet drag