Targeted, persuasive writing is an essential aspect of written communication in any successful organisation. Effective writing styles convey a professional and credible message and project the correct image. From formal reports to composing e-mails, polished communication is key.
What you will learn
Writing to communicate: -
Identifying the barriers to understanding the written word
Style and Language
The principles of effective business writing
Accuracy, brevity and clarity
Presenting a positive image
Readability and plain English used to effect
Letter Writing
Using a systematic approach to planning, writing and editing
Effective openings and closings
Using different approaches to convey different messages
Complaints, apologies, getting action, requesting information