Strategic Marketing workshop

Description

The leading organizations of the world recognize and acknowledge that marketing strategies can provide competitive advantage. When there is a marketing centric approach to marketing planning, we can redefine the values that lead to successful strategic marketing plans. This training workshop focuses on bringing insight to innovation while delivering return on investment for all your marketing activities.

What you will learn

Marketing Strategy

• Defining Marketing Objectives
• Creating A Marketing Strategy
• The Elements Of A Marketing Plan
• Marketing Models And Case Studies

Market Research, Analytics and Insight

• Understanding Primary and Secondary Research
• Technological Considerations in Research
• Quantitative and Qualitative Research
• Trends Analysis and Market Overview

Demographics, Consumer Psychology and Psychographics

• Behavioural Economics and Marketing
• Attitudes, Values and Lifestyles
• The Psychology of Marketing
• Demographics and Data Insights