Public Relations Management Training Workshop

Description

By attending this training workshop, you will creatively explore practical skills and the commercial acuity required to manage the image and reputation of organizations and brands. By contextualizing PR and communication theory, it will create a vast range of options in how you can revolutionize media strategy, bond with affinity groups and manage content.

What you will learn

Managing PR Communications

• Origin of Public Relations
• Internal and External Communications
• Relationship Management
• Understanding Channels of PR

Media Relations and Press Strategy

• Best Practice of PR
• Dealing with Media. Editors, Opinion Holders and Journalists
• Media Relations and Interview Techniques
• Finding the PR Opportunities

Corporate Reputation and Stakeholder Engagement

• Building a Reputation
• Measuring Stakeholder Perceptions
• Attitudinal Analysis Encouraging Receptivity
• Excelling Corporate Image