Description
Analysing the Strategic Environment
- Exploring the competitive environment
- Strategic Environment - The basics
- Degree of turbulence in the environment
- Analysing the general environment
- Analysing the stages of market growth
- Key factors for success in an industry
- Analysing the competitive industry environment – the contribution of Porter
- Analysing the co-operative environment
- Analysing one or more immediate competitors in depth
- Analysing the customer and market segmentation
Prescriptive Purpose Delivered through Mission, Objectives and Ethics
- Shaping the purpose of the organisation
- Developing a strategic vision for the future
- Stakeholder power analysis
- Corporate governance and the purpose of the organisation
- Purpose shaped by ethics and corporate social responsibility
- Developing the mission
- Developing the objectives
Organisational Structure, Style and People Issues
- Strategy before structure?
- Building the organisation’s structure: basic principles
- The choice of management style and culture
- Types of organisational structure
- Organisational structures for innovation
- Motivation and staffing in strategy implementation
What you will learn
Upon completion of this course, you will be able to understand:
- The strategic environment and why it is important.
- Key industry factors that help deliver the objectives of an organisation.
- The main background areas to be analysed.
- The strategic significance of market growth.
- How the more immediate influences of an organisation are analysed.
- How to analyse competitors.
- The role of co-operation in environmental analysis.
- How important the customer is.
- How purpose is shaped by the organisation and its environment.
- The vision your organisation has for its future.
- The mission and objectives of your organisation.
- The relationship between purpose and the corporate governance of an organisation.
- The role and approach to green strategy.
- Your organisation’s views on ethics and corporate social responsibility, and its effect on purpose.
- The main principles involved in designing an organisation’s structure to implement its strategy.
- The special considerations that apply when seeking innovatory strategies.
- How managers are selected and motivated to implement strategies.
0203 1266 755
Email
