Description
Target audience:
- Chief Communications Officers
- Marketing and communications directors, managers, executives and staff.
What you will learn
Upon completion of this course, you will be able to understand:
- Different levels of a proposition.
- Various types of product propositions and particular concepts relating to the management of products, including the
product lifecycle. - The relationship between product and service offerings and the product-service spectrum.
- Processes and issues associated with innovatingnew propositions.
- How new propositions are adopted by markets.
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