About this course
Target audience:
- Chief Communications Officers
- Marketing and communications directors, managers, executives and staff.
What you will learn
Upon completion of this course, you will be able to understand:
- The role and configuration of the marketing communications mix.
- Characteristics of each of the primary tools, messages, and media.
- Criteria that should be used to select the right communications mix.
- The changing marketing communications landscape.
- Principles and issues associated with integrated marketing communications.
Recent reviews
Pete was great and really interesting! Nice to hear proper success stories, and clever strategies, which I will endeavour to use. Thank you
Kate J30 Jan 19
V good session and relatebable
Zara L30 Jan 19