About this course
Target audience:
- Chief Communications Officers
- Marketing and communications directors, managers, executives and staff.
What you will learn
Upon completion of this course, you will be able to understand:
- The strategic planning process and the key influences that shape marketing strategy.
- How to analyse current conditions, and formulate marketing strategies.
- Different types of strategic marketing goals and associated growth strategies.
- Concepts associated with strategic market action.
- The main issues associated with strategy implementation, including the principles of marketing metrics.
- Key elements of a marketing plan.
Recent reviews
Thoroughly enjoyed the course. Learnt valuable skills and knowledge that will better equip me to support marketing and overall business strategy
Mat C03 Dec 25
It was really useful
Sandra P03 Dec 25