Social Media for Marketing in One Day - Intensive Course

Description

Social media is a great way to raise brand awareness of your organisation! It gives your organisation a voice, a place to showcase your work and it allows you to start conversations directly with both your customers and users. Plus, Facebook, Instagram, LinkedIn and Twitter are all free to use – it just costs your time. But with so many organisations using social networks these days, how can you stand out from the crowd and get your voice heard?

What you will learn

Session 1: The Basics of Social Media Marketing

• Why Social Media Marketing?
• Using social media to connect with and expand your customer base
• Creating a social media policy and a plan
• What is compelling, sharable content
• Building customer relationships
• Tools to assess your social media success

Session 2: Instagram

• About Instagram
• Editing your profile
• Finding and following other users
• Taking photos and videos
• Using filters on your photos
• Sharing photos on Instagram
• Building connections by liking and commenting on photos
• Tagging photos
• Setting up a business account

Session 3: Twitter

• What is Twitter and how to use it
• How Twitter can be useful to you
• Understanding the jargon: Tweets, hashtags, retweets, etc…
• Using Twitter search to find information
• Editing your profile
• Finding and following other Twitter users
• Posting and deleting a Tweet
• Sharing weblinks and photos
• How to manage your Twitter account and build your number of followers
• Be aware of what you say – what not to say about work and colleagues
• Touching on social media management

Session 4: LinkedIn

• About LinkedIn
• Creating an awesome LinkedIn profile
• Setting up a public profile and profile URL
• Finding and adding connections
• Networking via LinkedIn
• Giving and requesting recommendations
• Reading, sending and managing messages
• Finding and using LinkedIn Groups
• Following companies and influencers
• Exploring the feed
• Publishing articles
• Setting up your privacy
• Different account types

Session 5: Your Social Media Strategy

• Your strategic plan
• Creating a Social Media calendar
• Tools to manage your Social Media presence
• Monitoring your campaigns
• Next steps