About this course
This course will bring an expansive understanding of the theoretical and practical issues with marketing management. The focus of the modules reflects the changing marketing landscape and the tools required to excel in the field. When organizational success is underpinned by acquiring and retaining customers, marketing is conceivably the most important commercial discipline. Marketing management will nourish you with contemporary core concepts that can be applied to the marketplace.
The course will wrap with a summary of the key learning points, followed by an action planning exercise with a view to apply the acquired knowledge and skills immediately upon your return to work. Post-course support is also available in relation to the implementation of your action plan, up to six (6) months following course completion.
What you will learn
Market Planning – Segmentation, Targeting, Positioning
- Segmentation Analysis
- Targeting Consumers
- Market Positioning and Repositioning Strategy
- Building Customer Profile
Understanding Product Life Cycles
- Product Life Cycle Planning
- Scaling Growth
- Managing Transitions and Declines
- Cross Product Service Strategies
Marketing Communications, Branding and Design
- Create Winning Marketing Campaigns
- Branding Principles
- Design Management
- Integrated Marketing Solutions
Managing a Marketing Budget
- Managing Budget
- Handling Constraints
- Delivering Return on Investment (RoI)
Course Review
- Summary and recap of key learning objectives
- Action Planning
Recent reviews
Overall, the staff is truly wonderful and very helpful. Everyone is kind, attentive, and ready to assist at any time — including the consultant Elena. The space feels cozy and comfortable. I loved the coffee from Nando, and Wala'a have been exceptionally helpful and kind.
One of the best courses i have taken Friendly staff , well organized materials Valuable lessons And the most important thanks to Elena for making it one of the best courses delivering her knowledge to us in entraining way.
I did really enjoy the course. The customer service team Monica and Darcy were great, nothing was ever too much trouble. Venue was lovely, very modern and in a great location. My trainer was lovely, I was lucky to have one one-on-one training and was able to tailor the program to my workplace which was a huge bonus. The only thing was that we ran out of time to cover some basics that were left until the last day which ended up being half a day with group lunch. I suggest trying to squeeze more material in the first 3 days to leave more time for conversation in the last 2 days.