About this course
This comprehensive one day programme will help you understand the key concepts and skills of marketing to enhance your knowledge and confidence when involved in the marketing decision-making process.
By the end of this course you will be able to:
- demonstrate a knowledge of key marketing principles, tools and techniques.
- discover the importance of product positioning.
- understand what is effective communication with customers.
- confidently deal with basic marketing issues.
- understand how to measure the effectiveness of marketing actions.
What you will learn
Introduction to Marketing
Understanding the difference between sales and marketing
Marketing - the full package
What we're looking at today; Marketing light!
Identifying the role and scope of marketing
The key marketing principles and terminology
What is The Marketing Mix
Different marketing techniques
Overview of concepts:
- e-marketing
- benchmarking
- relationship marketing
- PR
Recent reviews
An interesting course which was thought provoking. Felt like it was pitched at the right level and it was good that the attendee numbers where small as it kept the course focused and relevant
Really enjoyed the session. Our discussions turned into learning relevant to our Marketing department/Company. Didn't realise how much learning I had undertaken until I re-listened to our Quarterly Marketing call which then made much more sense!
The way the training was delivered was refreshing, in that he used our own examples as well as SSE examples he’d taken and pre-prepared from our webpage and news magazine. This made the learning relevant and understandable