About this course
The aim of this course is to enable delegates to forget the 'hard sell' approach, and to develop the skills required to achieve repeated success by improving their selling techniques. This course focuses particularly on the emotive reasons why people buy and how you can build the business of your existing client base and the tools you can introduce to help you win new business more quickly and with greater conviction.
What you will learn
By the end of this course each delegate will be able to:
Explain the differences between marketing, selling and negotiation
Control the sales interview by recognising and responding to the different ways customers like to communicate
Use simple body language techniques to build a professional and trusting relationship with their customers
Demonstrate the benefit of selling by objectives
Use different types of questions to establish customers' buying motives and gain positive commitment
Identify and sell the benefits, not the features of their products
Use a structured product brand talk to present proposals to their customers
Practice a simple structure for handling objections
Recent reviews
Brian was very helpful and I have been able to apply specific things we discussed to my role already.
Communication was excellent throughout. Very relevent materials. The materials were very in depth. I was relieved not to go through all written material in the manual. Brian was an outstanding trainer/ mentor and I hope our paths cross again in the future. I didn't give the facilities 5 stars as the data projector on day 2 was extremely noisy and needed to be drop kicked out of the room! All other facilities were great!