Description
This course will benefit everyone already in a marketing role, wishing to enhance their skills with more detailed knowledge of strategic marketing.
Delegates will learn how to conduct a successful marketing campaign. Marketing activity integrates all the key functions of a business and speaks directly to the customer through its processes. It seeks to blend instinct and judgment with analysis and fact for successful marketing skills. In combining these influences a company is able to construct a marketing strategy that will be pivotal to its commercial success. This programme is designed to equip delegates with the framework within which they will be able to understand the importance of a clear marketing strategy and marketing framework.
What you will learn
At the end of this programme, the delegate can:
- Apply strategic thinking to a campaign
- Demonstrate effective analytical thinking
- Instil vision
- Propose strategic marketing principles
- Exercise powerful marketing judgement
The Programme Includes:
- Marketing concepts
- Your relationship, your market
- The marketing strategy process
- Marketing strategy in its context
- Organisational influences
- External influences
- Realigning your plan
- Some robust principles to adhere to
- Developing a Strategic Marketing Plan
- Constructing your strategic marketing plan
- Presenting your strategic marketing plan
- Evaluating your strategic marketing plan
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