Writing Skills Training

Description

Effective business writing skills are more crucial than ever.

Emails, blogs, social media posts, online copy, press releases, speeches, branded content, marketing material, letters, business documents and white papers all require excellent business writing skills to reach and influence the intended audience.

That's a lot of writing.

So, isn't it time you invested in business writing skills training for your professionals?

Think about it.

Writing emails alone accounts for 10 per cent of our working lives, according to researchers.

But writing and capturing thoughts and intentions in words – and ensuring they are easy for others to follow - is hard, particularly with the time limits we all face.

In the words of American author Walter Zinsser, writing is "one of the hardest things people do”.

Perhaps your press releases are not grabbing the attention of journalists, or your internal communications are failing to motivate your workforce.

Are your speeches falling flat? Is the branded content you put so much effort into producing going unnoticed by your clients? Maybe you are fed up with reading confusing staff emails, unclear documents and encountering sloppy grammar.

Whatever your writing requirements, our current working journalist tutors and bespoke training packages will improve all your written communication. And help you produce more engaging, impactful, concise and quality content which will elicit the response you need.

What you will learn

WHAT MAKES OUR BUSINESS WRITING SKILLS TRAINING DIFFERENT?

Our business writing skills courses are bespoke, devised by business professionals, copywriting experts and journalists.

We will spend time ahead of the training getting to know your business, the services you offer and your ideas.

We will then design a business writing course to meet your needs and requirements.

WHAT COULD MY BUSINESS WRITING SKILLS TRAINING COURSE INCLUDE?

All our courses are different, and the content will depend on the business objectives and the writing ability, knowledge and confidence of those taking part.

• Understanding email etiquette and how to write better emails
• Getting to the point quickly and being concise
• Techniques to help engage your reader
• Common grammar and punctuation mistakes and how to avoid them
• How to structure sentences and ensure the reader understands what you are saying
• Proven techniques and tools to improve all forms of writing
• Proofreading tips from professionals to cut out the mistakes

A more advanced business writing skills course could include:

• How to motivate readers and persuade them of your ideas
• Understanding your audiences and how to write for them
• How to write more quickly for business purposes
• How to make your message resonate
• How to create your brand's personality and writing style
• Avoiding passive voice
• Advanced grammar and punctuation
• Stripping out the jargon and industry-speak
• Professional proofreading techniques and tricks
• Polishing your grammar (and when you can ignore the rules)